grumpyf1

Do you think your latte is a lotta money? Or your cappuccino needs a price cap? Spare a thought for Boston Tea Party (BTP), an independent coffee chain, who voluntarily banned single use cups last year. It was an expensive decision – to the tune of £250,000. From June 2018, the chain’s 22 stores decided to put planet before profit, and told their customers they had to bring a reusable cup, pay a deposit on one that they could return, or drink their hot beverage of choice in the branch. v A bold decision and one that has proven costly. Owner Sam Roberts realised this would happen, and included the loss in his plans. With normal annual sales of £1m worth of takeaway coffees, a 25% drop is a big hit for a relatively small organisation. Finding that offering 25p off for customers with their own reusable cup didn’t really work (just 5% showed up with cup), BTP decided to really go for it. Roberts has challenged the bigger chains to follow-suit, saying “We felt this was a financial