grumpyf1

  Just posted another great “buy our stuff” thing to Twitter/Facebook?  Did it have a lovely, well-designed (and correctly-sized) graphic with it? Attention grabbing text? Incentive? Website link? Fantastic! NOBODY CARES. I spend a lot of my time boring my colleagues to death by reminding them that they need to think like their customers. I’m taking the sighs and eye-rolls as a positive sign that they’re listening. Think about it, though. When you’re on your favourite social media platform on your phone, you might occasionally read (or even click-through) a promotional post that really matches your needs. But I bet you scroll past the vast majority of them. Even if you work in a marketing department. You know how much time and effort has gone into getting just the right image, messing around with font sizes, agonising over getting your message across in the shortest and most effective way… but you still scroll past. You monster. OK, fair enough. We accept that, don’t we? Most ...

I've just completed my second week as a Marketing Officer. Well, I say second week. I was off 2 days the first week, one day this week and left early to go for some training today. So I've just completed my first six and a half days of actual marketing. I believe that 6.5 out of 10 is actually quite a high attendance rate for a Marketing person. Well done me. I'm a credit to my profession. There have been a couple of minor challenges so far: Day 1: Arrived refreshed after two weeks in the strange void between Client Services and Marketing, during which I spent a large part of my life cruising up and down the M6. If that makes me sound like some kind of huggy-bear/superpimp type character, then I'll cope with that as a concept. *long pause* I'm still coping. Anyway - my desk was missing something when I arrived. After a bit of pondering, a touch of wondering and a fair amount of puzzling, I realised that the bloody great big mac that had been there before I wen...