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Showing posts with the label John Lewis Christmas advert 2013

Yikes! Its the hare/bear bunch...

It must be Christmas – the big retailers have started releasing their TV adverts, with the sort of fanfare previously reserved for blockbuster movies. Featuring levels of snowfall that would make the arctic look a bit slushy, cute children, perfectly formed snowpersonages and Christmas trees that were clearly decorated expensively by an interior designer (rather than your Mum after 4 glasses of sherry), the unrealistic on-screen perfection will have us all depressed long before we’ve even started wondering where we put the tinsel last January. And then there’s that John Lewis advert, in which a sad little hare leaves a present for his bear friend, to make sure he joins him on Christmas day. As it’s not yet the season to be jolly, I thought it warranted a spot of closer analysis, because I actually DO have the lightness of spirit and joy of Scrooge with a hangover. Firstly, it’s jaw-droppingly selfish of the hare to wake the bear up from his hibernation. I wouldn’t blame our gri...