Singing megastar Taylor Swift doesn’t like ticket touts. But she loves her fans. If only there was a way to put the two things together and just make everything all lovely. Luckily for her, her chums at ticketing agency Ticketmaster in the US have helped her come up with a smashing idea that foils the touts (boo!) and rewards the fans (hurrah!). No-one wants those nasty ticket touts buying up all the scrummy tickets for her gigs and depriving her adoring “Swifties” of their chance to see their heroine in all her shiny live splendour. So they’ve come up with the idea of letting her fans improve their chance of getting a ticket by letting them earn “boosts”. These could be for things they’re already doing, such as downloading Taylor’s albums, watching her videos on youtube, posting selfies, and buying merchandise. The touts won’t be doing that, so the people who deserve to get tickets are higher up the queue and access a ticket pre-sale. So far, so sparkly. But hang on a mome...
Does what is says on the tin. Only its a blog. Not a tin. Confused yet? Me too. (twitter = @grumpyf1)