The true meaning of (John Lewis at) Christmas Ho Ho Ho! Merry JL Day! There may still be over five weeks until Christmas, but that doesn’t matter when there’s stuff to sell. Lest we forget, John Lewis & Partners’ eagerly-awaited Christmas advert was by no means the first from a major retailer either. With years of classic ads behind them, including a hare waking up a hibernating bear, a penguin called Monty, trampolining wildlife and an old bloke on the moon, 2018’s outing was always going to have a hard time matching it’s predecessors. It even had to contend with the re-branding Bohemian Rhapsody-school-play advert from just a few weeks ago, which was widely applauded. So, what did we get? Elton John. In reverse. Featuring the Prima Donna’s life in “Your Song” moments, from him sitting at his piano in the present day, through his assorted outrageous looks, and back to him receiving the same piano as a child. Wow. Elt’s folks were minted then. A piano? I used to think g...
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